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Heidi Klum Goes Nude For ‘Project Runway’

Heidi Klum has stripped down for many photoshoots in her days and here she is doing it again but this time it’s to promote Project Runway as well as trying to promote Lifetime’s sexier image.

As you can see in the ad above Heidi is wearing nothing but a ink that and holding a giant scissors with Tim Gunn‘s famous catchphrase “make it work” written on her arm. Why is Lifetime using a nude photo to promote a TV show you may ask? Well according to The Hollywood Reporter they are trying to shed the image of just having the “women in peril” stereotype that the network has faced tin recent years.

Lifetime president and general manager Nancy Dubuc recently said that showing Heidi naked definitely helps shed that image and help the network move in a new direction for the contemporary woman, she also said a recent to use Heidi naked is simply because “it’s Heidi f**king Klum.”

I couldn’t agree more, I mean if Heidi is willing to strip down to promote your network your hardly going to say no are you? I mean I’ve never watched a full episode of Project Runway but this ad has my interest in maybe watching the new season which kicks off on Living on July 28th.

Heidi herself says “This is definitely sexier than past campaigns we’ve done for Project Runway, I guess you could say ‘Hans and Franz’ are celebrating Season 9!” And one way they are planning on sexing it up? By having none other than Kim Kardashian join Heidi and regular judges Michael Kors and Nina Garcia as a celebrity guest judge on the show for one episode.

Does this ad catch your eye?